DOM PÉRIGNON

For this second edition of its collaboration with Lady Gaga, Dom Pérignon wanted to create vibrant, offbeat packaging for its Rosé champagne, a symbol of the creativity it shares with the artist. The agency came up with a highly artistic box that is both a means of promoting the brand and a gift to give or to treat oneself. The packaging expresses the meeting of two effervescent energies, embodying a profound link between two icons.