THE STRATEGY
To incarnate the product traceability notion of the House, which inspired the production of Krug ID, Servaire & Co established a strong visual and universal code: the fingerprint –An accurate interpretation of the strong bond which unites the House with its connoisseurs.
THE DESIGN
In collaboration with the Christofle House, re-knowned Goldsmith, we imagined a silver plated box whose lacey cut murmers the look of the fingerprint. Being reusable, the packaging transforms into a magnificent decoratively-cut candle-holder to give it another life.
THE GRAPHIC IDENTITY
The lines delicately suggest a visual aerial world which reveals the concept behind Krug ID. Full of history, the fingerprint tells a story.
AWARDS / 1 SILVER PENTAWARD 2015