HARDY
HARDY
Servaire & Co is redesigning French cognac Hardy through a transformation that aims to reaffirm its roots while breathing new energy into the brand. The redesign of the Hardy cognac brand is centred around new ambitions: to become the most French of cognacs. Through the concepts of federating, energising and iconising, Hardy aspires to raise its colours with pride, while promoting the national emblem, the cockerel.
HARDY
Servaire & Co is redesigning French cognac Hardy through a transformation that aims to reaffirm its roots while breathing new energy into the brand. The redesign of the Hardy cognac brand is centred around new ambitions: to become the most French of cognacs. Through the concepts of federating, energising and iconising, Hardy aspires to raise its colours with pride, while promoting the national emblem, the cockerel.