THE CREATIVE VISION
Servaire & Co wanted to create an ultra desirable range to match the technical expertise of the Brand. It is a creative and inspiring vision where the fashion dimension intensifies the emotions and sensual pleasure.
THE GRAPHIC IDENTITY
Servaire & Co created a graphic pattern using the Kérastase name letters in order to assert the range in a more fashionable expression. The “K” symbol associated with the bold product names give the idea of a library of trendy and witty products.