For this precious serum providing unmatched longevity, Servaire & Co imagined the symbolic casing as a ‘capsule-flask- a long blue cylindrical chamber containing the precious serum – enveloping it like a secret formula and sheltering it from time. This patented invention – requiring a rotating gesture – is unprecedented in the cosmetic industry and an exclusive innovation which breaks away from established packaging codes while offering a new dispensing system.
The airtight capsule maintains the serum pure. On this protective tube a band is rotated to release the nozzle at the one end and the applicator button at the other. A ceremonial light pressured push dispenses the exact dose of each application. The objects’ beauty and the precious nature of its contents turn its application into an almost solemn ritual. The precious tube is displayed horizontally in a very chic matching blue case stamped with the symbolic Guerlain orchid.