PATRÓN
PATRÓN
LALIQUE
When Patrón asked Servaire&Co to launch its ultra-limited edition Patrón x Lalique, the agency conceived a unique event for this pioneering project announcing the new prestige segment of tequila.
We imagined an immersive experience in New York City, the opposite of a classic communication operation.
In an unprecedented location, accessible to a selected clientele, the spectators are plunged into a 360° fairy-tale world, in an unreal, ethereal agave field that gradually transforms into a magical golden bubble evocative of the small batch of the 399 decanters of this exceptional tequila.
An emotional journey, imagined by the agency, then plunges the visitors into the crystal-making expertise of Lalique and ends with a tasting with an ultra-sacralized staging.
The agency also imagines an influencer kit with VR experience to complete the PR plan.
By projecting tequila into an ultra-creative contemporary world, the opposite of the natural authenticity associated with this spirit, Patron makes a strong impression and establishes itself as a luxury tequila.
PATRÓN
LALIQUE
When Patrón asked Servaire&Co to launch its ultra-limited edition Patrón x Lalique, the agency conceived a unique event for this pioneering project announcing the new prestige segment of tequila.
We imagined an immersive experience in New York City, the opposite of a classic communication operation.
In an unprecedented location, accessible to a selected clientele, the spectators are plunged into a 360° fairy-tale world, in an unreal, ethereal agave field that gradually transforms into a magical golden bubble evocative of the small batch of the 399 decanters of this exceptional tequila.
An emotional journey, imagined by the agency, then plunges the visitors into the crystal-making expertise of Lalique and ends with a tasting with an ultra-sacralized staging.
The agency also imagines an influencer kit with VR experience to complete the PR plan.
By projecting tequila into an ultra-creative contemporary world, the opposite of the natural authenticity associated with this spirit, Patron makes a strong impression and establishes itself as a luxury tequila.