By inventing a new device which is quite simple yet ingenious, the Agency won a double bet: preserving diptyque’s poetic spirit while keeping production costs very low – a clever idea indeed with an optimal qualitative result.
We chose to make this exquisite perfume discovery a sensory experience. Often unvalued because of low quality or constraining devices in non hygienic spaces, now a perfume can, in this way, make a lasting poetic impression at first encounter.
Dedicated to diptyque’s Eaux de Parfums, the ritual involves a black enamelled ceramic vase decorated with illustrations dug out of the House’s history archives.
In a single gesture the user is invited to activate an old hand pumping ball and lift off the cover to delicately breathe in and discover the fragrance inside. This clever innovative device prevents product dispersion, preserves the olfactory quality and guarantees a hygienic space for the diptyque amateur.